The information we receive as roasters and consumers, on this side of the supply chain, is often as far from the truth as the north pole is from the south pole.
From the coffee roaster's perspective you can't really say that the coffee industry is broken. It's not. It works. What I saw in it were opportunities to make it work better.
A commodity is any good exchanged during commerce, which includes goods traded on a commodity exchange. There are 99 categories of commodities according to the International Trade Centre (ITC). Coffee is a sub category within "Coffee, tea, mate and spices," category 9 in their list. It has often been said that coffee is the second-most traded commodity on EARTH - but is this true? No, coffee is not the second-most traded commodity on Earth, nor the second-most valued. Whether the measure is by quantity or value, coffee does not even make the top 100. We simply analyzed the statistical data on exported commodities that is available publicly from the ITC website from 2012 and 2013 to find these numbers. Coffee...